The Real Deal is a line of tarp hats and tarp bags handmade in a remote small town in rural equatorial Brazil from recycled canvas tarps that once stretched across the beds of cross-country cargo trucks hauling open freight. We use recycled tarps in an effort to cut down on the wasting of the world's resources – and yes, also because they happen to look very, very cool.
The uncommon fabric in our products most likely has traveled from the Amazon out to São Paulo and back again, and north into intense heat, and south into often bitter cold. It has slogged through sudden deluges of blinding rain, been baked and broiled in scalding sun, coated in frost and caked in ice, whipped by harsh winds, assaulted by road debris and sometimes even stamped upon in Portuguese with thick black ink.
Which is to say there's nothing you can do to our one-of-a-kind hats and bags that hasn't already been done before. So no worries about taking care of our products; let them take care of you instead!